Doctors
Brand Refresh · Cosmetics Company
Rebuilding a cosmetics brand from the ground up — 35% engagement, 25% conversion.
A cosmetics company with good products and a visual identity stuck in the early 2000s. Complete overhaul: logo updated from Times New Roman to Playfair Display, seasonal color system introduced, Swiss Style layouts replacing cluttered old aesthetics.
Color-coded category architecture across a 50+ product catalog. Set up an in-house photography studio, directed model shoots, replaced low-res mockups with professional imagery. Directed video ads for social.
E-commerce redesign with purchase-behavior-optimized layouts. Print-ready files for every label, delivered with manufacturer specs. Result: 35% engagement increase and 25% e-commerce conversion boost within the first quarter.
Services
- Brand Strategy & Identity
- Packaging Design
- Product Photography
- Motion Design
- E-Commerce Redesign
- Print Production
Selected Work
